A. If you have a scheduled special event and would like to add a fundraising component to it, West End Gallery can put together an auction that can take as little as 45 minutes or up to 2 hours. The auction is informal, low-key and designed to be fun, entertaining and informative. West End Gallery has been a leader in the cruise and cable network auctions for over six years.

A. A typical auction includes about 60 framed original works of art, ranging from lithographs, serigraphs, etchings, watercolors, oil paintings, and acrylics. Most works are internationally renowned artists from around the world. There is also a large collection of animation art.

Due to the gallery’s strong relationship with various art publishers, and buying power, bidding usually starts at 50% below retail prices. Most works are in the range of $300 - $500. Many pieces, however, start as low as $100.

A. When the event is well promoted, and attendance is between 150 to 200, the revenue generated averages $50,000. Your organization will receive 30% of these sales. You can be provided with marketing support and materials to increase the attendance.

A. The checks for the art sales will be made out to your organization. You retain your 30% commission, and forward the balance to West End Gallery with the order forms so we can fulfill them as soon as possible.

These auctions are entertaining and informative, as well as an excellent source of revenue. (Best of all, they are hassle-free for your staff!!)

Q. What if we do not have a scheduled special event?

A. We can work with you in organizing an event centered around the charity auction. Or, there is yet another way that we can work together to raise funds for artists and your organization in a way that is also hassle-free.

If there is not a scheduled charity auction, we can publish a small catalogue of the artwork for a charity sale. The way this would work is as follows:

West End Gallery will incur the postage costs for mailing the catalogues to your organization’s supporters. Your organization may do the mailings as an insert in the newsletter or in a separate mailing, in which case you will be reimbursed for all the postage fees for that separate mailing.

As the payment checks for all the art orders will be made out directly to your organization, you will retain your 30% commission. You will then forward the balance addressed to West End Gallery along with the order forms so we can fulfill them as soon as possible.

Costs of framing, shipping and handling are down to a bare minimum, which means that a commission for your organization on this portion of the sale is not included.

There are other ways of benefiting your organization through this partnership. If you have more questions you can reach Connie Hernandez, Director, DreamN2Action at (954) 922-5059.